Why Prefill is the Key to Cutting Abandonment in Half

By Dominic DeGuiseppe, SVP Sales, Markaaz

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Data That Converts. Experiences That Delight.

Markaaz is committed to helping businesses accelerate onboarding and improve conversion through trusted, verified data, delivered as a global solution for lenders everywhere. Imagine this: A small business enters its name and address. Markaaz confirms the entity, fills in the details, and instantly provides a snapshot of financial health. The lender routes the applicant to auto-approve, review, or decline in seconds, all while presenting the SMB with prequalified options.

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The Markaaz Difference

Markaaz doesn’t just fill in business details. We verify them. Using our global business directory and advanced matching logic, we confirm the entity and enrich the application with accurate, trusted data, worldwide. But that’s only the beginning.

Because we also provide business health indicators, such as business credit scores, bankruptcy risk, and insolvency risk, lenders can assess viability upfront. Instead of waiting until underwriting or onboarding to discover a business has health risk or financial worthiness challenges, they have information at the start of the application.

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Why This Matters

• Faster Prequalification: Lenders instantly see if the business is real, active, and meets scoring thresholds. 
• Higher Conversion: Fewer fields mean less abandonment and more funded loans. 
• Better Data Quality: Verified data ensures accuracy and compliance. 
• Reduced Fraud Risk: Shell or dissolved businesses are filtered out early. 
• Improved qualifications: Starting with improved qualifications reduces acquisitions costs and delivers a stronger, more seamless customer experience.

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How It Works or 3 Simple Steps or Prefill Made Easy?

Markaaz APIs reduce onboarding flows while providing business verification through our Golden Record. API Pre-Fill Architecture:
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Step 1 – Match the Business
Using Markaaz Standard and Advanced Match logic, powered by the Markaaz ID, we identify and verify the correct business.

Step 2 – Applicant Certification
The applicant confirms that the returned information (NAICS, Tax ID, officers, etc.) is accurate.

Step 3 – Prequalification
If the business meets or exceeds the lender’s scoring thresholds, a prequalified offer can be generated using business data only and outside FCRA scope. Full underwriting still requires documents, but prequalification turns a days-long process into minutes.

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Summary

Markaaz Prefill is a global solution that transforms lending by reducing friction and abandonment through verified business data and health insights. With our Golden Record and API-driven architecture, lenders can instantly match businesses, certify details, and prequalify applicants in minutes, not days. The result? Faster onboarding, higher conversion, better data quality, and reduced fraud risk, all while delivering a seamless experience for small businesses. Competitors can’t match this combination of verified data and health insights. This isn’t just prefill, it’s a smarter, faster, more efficient qualification process.

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Ready to learn how Markaaz can power Prefill-to-Prequalification for your lending workflows? Connect with our team today

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