ZoomInfo and Markaaz Launch The Trust Dataset, Unifying Go-To-Market Intelligence with Verified Business Identity and Risk Data

VANCOUVER, Wash. & AUSTIN, Texas — Jan. 22, 2026 — ZoomInfo (NASDAQ: GTM), the Go-To-Market Intelligence Platform, and Markaaz, the leading global business identity and intelligence platform, today announced the launch of The Trust Dataset. This collaboration brings together two industry leaders to deliver a unified data solution that transforms how businesses prospect, validate, and onboard customers—faster and with less risk.

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The Trust Dataset:

This joint offering combines ZoomInfo's market and contact intelligence with Markaaz's verified business identity, business health indicators, legal entity structures, ownership hierarchies, and compliance insights. Delivered through integrated workflows, it provides a single, trusted view of businesses for smarter prospecting and risk-aware growth.

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Market Challenges:

Go-to-market teams and back office teams have long operated from fundamentally different views of the same businesses. Sales and marketing need marketable entities—data structured around how businesses buy. Finance, risk, and compliance need legal entities—data structured around credit, ownership, and regulatory requirements. These two worlds have never mapped cleanly. Legacy data providers were built for legal and compliance use cases—not go-to-market—leaving revenue teams to operate on data that wasn't designed for sales and marketing, with poor match rates and no clean connection to back office systems.

The Trust Dataset solves this by delivering a foundational crosswalk between legal and marketable entities. For the first time, organizations can see when multiple legal entities represent the same go-to-market account, preserve the legal and compliance data back office teams rely on, and give GTM teams clean, actionable data built for how businesses actually buy—all from a single, unified foundation without a costly MDM initiative.

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Benefits:

• SalesOps & Marketing: Target healthy, high-intent businesses with data built for how they buy—not how they're legally structured.
• RevOps & Customer Operations: Improve CRM data quality, reduce onboarding abandonment, and unify GTM and back office data without costly MDM initiatives.
• Risk & Compliance Teams: Validate entities, uncover ownership structures, and access credit and risk signals earlier in the customer lifecycle.
• Leadership & AI Teams: Build strategies and models grounded in verified, trusted data that spans both marketable and legal entity views.
• Office of the CFO: Improve ROI on GTM investments, enhance forecasting accuracy, and reduce bad debt exposure by ensuring sales and marketing target financially healthy, low-risk businesses from the start.

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Outcome:

Accelerated onboarding, strategic account growth, and fewer surprises as prospects become customers—powered by the industry's first unified view of marketable and legal business entities.

Together, ZoomInfo and Markaaz deliver the most complete view of businesses by bridging market intelligence with verified business health, legal entity structures, and risk insights.

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For more information

Markaaz: markaaz.com/zoominfo

ZoomInfo: gtm.ai/trust

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