Solving the Business Data Challenge: Faster, Cleaner, Smarter

The Problem

In today’s digital economy, fragmented, outdated, and inconsistent business data is more than a frustration — it’s a liability. From regulatory compliance to onboarding and underwriting, businesses are spending time and money trying to reconcile data across multiple sources that don’t align and can’t be resolved to a single robust source. Traditional approaches — massive in-house efforts or patchworked multi-vendor stacks — are slow, expensive, and brittle, with no guarantee of an ROI.

What’s at Stake

Small businesses are particularly vulnerable to these issues:delays in KYB (Know Your Business) checks mean delayed payments, stalled credit approvals, and missed opportunities. For institutions trying to serve them, the complexity of real-time compliance and data orchestration across jurisdictions and regulations can stall innovation and scale.

Introducing Markaaz 360

Markaaz 360 is a new kind of data service — purpose-built to power enriched prospecting strategies, business verification and on-boarding and monitoring with real-time, enriched, and compliant business entity data.

Unlike traditional master data management (MDM) projects or surface-level data feeds, Markaaz 360:

• Ingests and standardizes internal + external + 3rd-party business data
• Focuses on business customers and only the data needed to find, verify, onboard and monitor them over time
• Builds a bespoke Golden Record tailored to the client’s use case
• Provides continuous enrichment and data freshness at scale
• Delivers privacy-by-design and regulatory-ready outputs

Why It’s Different

While many organizations attempt to solve business data challenges in-house – or turn to vendors to create clean and connected data — most programs fall short of delivering a truly unified, real-time view of a business. The result is often a patchwork of systems, processes, and providers that fail to scale or adapt to changing needs. Markaaz 360 redefines this, helping to streamline 3^rd party data into a single API or file that improves the ability to find, verify, and monitor business customers.

“We’re not just aggregating data — we’re rewriting the rules of business data integration,” said David Proctor, President of Product & Services at Markaaz. “With Markaaz 360, we’ve turned business entity matching across multiple data sources from a bottleneck into a competitive advantage.”

Key differentiators:

• A directory of 542M+ global businesses with over 250+ data attributes combined with additional 3^rd party data our client is already using
• Enhanced business entity matching that ingests, standardizes, merges, and governs the logic of data provider records to ensure accuracy and consistency
• Flexible delivery including data warehouse integration, secure file delivery, or APIs to minimize integration time
• Support for AI/ML, analytics, onboarding, and lifecycle monitoring

Who It’s For

Financial institutions, FinTechs, and Global Enterprises that rely on accurate, real-time business data to:

• Improve lead generation and customer profiling
• Accelerate and streamline verification, onboarding, and KYB monitoring
• Scale AI initiatives like fraud detection and personalization

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Built for Growth

Markaaz 360 is designed to scale alongside customers — decreasing time-to-value, reducing vendor complexity, and improving performance across all business data workflows.