Austin, TX & London, UK — Thursday, May 7, 2026
Business onboarding has a problem that consumer onboarding does not. Verifying a company is fundamentally harder than verifying a person. Business data is fragmented, inconsistently held across jurisdictions, and notoriously incomplete for the SMEs that make up the vast majority of any platform's customer base. This creates a bottleneck that drives costly manual reviews, delays revenue, and creates compliance risk at the very first interaction a business has with a new customer. The result is revenue leakage at the point of onboarding, where valid SMBs stall, drop off, or get stuck in manual review before they ever convert.
Markaaz and Zenoo today announced a strategic partnership designed to close that gap. Markaaz's Global Business Identity Platform and KYB verification capability is now available through the Zenoo Marketplace, enabling regulated businesses to embed real-time company verification directly into their onboarding journeys, without bespoke integrations, additional development resource, or incomplete data.
The challenge of business verification is not simply regulatory. It is structural. Unlike consumer identity, where data is more widely available and programmatically updated, business identity – particularly for SMBs – is fragmented and often reliant on self-reporting. The data that does exist is often thin, inconsistent, or spread across dozens of sources per jurisdiction. Compliance teams are forced into a binary choice: over-rely on manual review or under-verify and accept the risk that follows.
Markaaz's platform resolves this at its root. By aggregating and validating business data across a diverse network of global sources, Markaaz has built a Data Directory covering more than 542 million businesses across 200 countries, and verifies 30 percent more businesses than any comparable provider. Its proprietary AI-powered matching algorithm delivers results in real time, with industry-leading match rates. Actionable business intelligence across identity, firmographics, financial health, compliance and risk flags, company structure, and key individuals in positions of control, ownership, and representation provides compliance teams with a complete view of even the most difficult-to-validate businesses.
Embedded within Zenoo's platform, that capability becomes instantly deployable across an orchestration layer built on four integrated services. The Marketplace connects regulated businesses to a curated catalog of pre-integrated identity, KYB, fraud, and verification providers, including Markaaz, with no bespoke integration work required. Studio, Zenoo's no-code workflow builder, allows compliance and operations teams to design and deploy onboarding journeys in days, with risk-based routing, conditional logic, and full version control. The Compliance Hub centralises policy management, rule logic, and audit trails across every active journey and jurisdiction, giving teams a single place to manage and evidence regulatory requirements. And Zenoo's AI Agents automate the manual review steps that slow onboarding down, reducing queue times and accelerating time-to-decision without sacrificing accuracy or auditability.
"Verifying businesses at scale has historically required accepting gaps in coverage or investing in costly manual processes. Markaaz was built specifically to eliminate those gaps. Partnering with Zenoo means that any regulated business, regardless of size or sector, can now access the most complete and accurate KYB verification available, without writing a single line of integration code."
Yasmeen Jaffer, President, Markaaz
"Business onboarding has always been the harder problem. Consumer identity verification has matured rapidly, but verifying a company, especially an SME operating across borders, has remained a largely manual, fragmented process. As regulators expand KYB requirements and onboarding volumes scale, manual processes are no longer sustainable. By bringing Markaaz into the Zenoo Marketplace, we are giving our customers the ability to automate KYB at the same speed and confidence they have come to expect from consumer verification. That changes the economics of business onboarding entirely."
Stuart Watkins, CEO, Zenoo
For Zenoo customers, Marketplace availability means business verification that previously required weeks to integrate and months to optimise can now be live in days. The integration supports the full spectrum of business verification use cases: initial onboarding checks, periodic refresh, Ultimate Beneficial Owner (UBO) identification, and ongoing monitoring, all configured within a single no-code workflow.
For Markaaz, the partnership opens direct access to Zenoo's established customer base across financial services, insurance, fintech, and gaming, sectors where business verification requirements are both stringent and growing as regulators expand the scope of business due diligence obligations.
The joint solution is designed to be additive to existing compliance stacks. Organisations can introduce Markaaz-powered business verification into their Zenoo journey without displacing current processes, enabling a phased transition to automated business verification while maintaining full auditability and regulatory defensibility. Bringing consumer-grade speed and automation to business onboarding efficiently, without rebuilding your technology stack.
Markaaz is the global leader in business identity and KYB verification, helping organisations verify, enrich, and monitor businesses with coverage and accuracy no single data source can match. Its Global Identity Platform aggregates data from a diverse network of global sources, covering more than 542 million businesses across 200 countries, and delivers real-time verification results through cloud-native APIs. Markaaz is trusted by leading financial institutions, fintechs, and platforms seeking to accelerate business onboarding without compromising compliance. Learn more at www.markaaz.com.
Zenoo is the AI-powered compliance and onboarding orchestration platform trusted by regulated businesses across financial services, insurance, fintech, gaming, and professional services. Its platform brings together four integrated services: Marketplace, a curated catalog of pre-integrated identity, fraud, and verification providers that plug into any onboarding journey without custom code; Studio, a no-code workflow builder for designing and deploying compliant onboarding journeys in days; Compliance Hub, for centralised policy management, risk controls, and full audit trails across every jurisdiction; and AI Agents that automate manual review steps to accelerate approvals and reduce operational overhead. Learn more at www.zenoo.com.
Markaaz: media@markaaz.com
Zenoo: Jonnie Davis | jonnie@zenoo.com
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